Multimedia is electronically delivered combination of media including video, still images, audio and text to send the required message to the audience. It is an extension of traditional Audio Visual experience. True multimedia means - always on, multi-channel and multi-dimension communication.
In today’s technology driven world, multimedia plays a crucial role in mobile marketing, livecasting and podcasting, photo, video and file sharing, which can spread the word about your company and help build brand awareness in a very unique and powerful way. This particular type of social media also has the ability to go viral quickly.
A multimedia marketing strategy allows you to market your brand on more than one medium. It has the capability of incorporate all the brand’s social media campaign, online platform advertisement, print media advertisement and television advertising to form one cohesive and concise message.
A multimedia marketing strategy has become important for any brand as the time the average perspective customer spends consuming media continues to increase each year. Unless the brand’s message is being communicated through different media and is compatible with mobile devices, tablets and desktops, the message doesn’t reach the entire target audience.
When a company uses a multimedia marketing strategy it can target a bigger audience and better fulfill the needs of that audience by having a concise and accessible message. Our team will develop multimedia marketing strategy which is becoming necessity to stay afloat in this competitive business world.
While developing the strategy, our team will work on the different characteristics of the multimedia strategy like Multiple Media, Non-linearity, Interactivity, Integrity and Digital representation. The Multimedia lets us combine the various media into one presentation that makes an impact on the mind of perspective audience. For example, if you want to present a point by graphical representation of the data, you can include data and graphical representation and support your facts with the help of video and pictures. Add a voice over and sit and relax, while the multimedia presentation does it work on the mind of perspective audience.
Another flexibility that Multimedia presentation gives you over traditional Audio visual presentation is its non-linearity property. You can see any information any time without any time constraint unlike TV or radio broadcast, where you can’t fast-forward or rewind to see specific information again or later.
The multimedia presentations have another advantage that they can be made interactive and give the control to audience to move from one point to another in non-linear fashion. It also allows integrating all the media such as video, audio, pictures and graphics at one place.